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medical weight loss
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case study
* medical weight loss * case study
from clicks to committed patients. while most agencies run ads, we build patient acquisition systems.
this case study breaks down how we helped over 20 medical weight loss clinics go from inconsistent consults and flaky leads to predictable daily bookings, recurring monthly plans, and stable revenue.
we didn’t just “do marketing.” we rebuilt the entire growth engine.
*website that convert
*offer creation
*real patient bookings
*consistent lead to patient chair above 70%
independent medical weight loss clinics owner-operated or small group cash-pay or hybrid insurance. monthly programs + injections + add-ons making high lifetime value if retention is strong.
the common pain points:
*inconsistent new consult flow
*front desk too busy to follow up
*leads going cold
*low show rates
*no backend nurture
*no clear retention system
*heavy reliance on word of mouth
*ad spend with no visibility into ROI
we never hear that owners want “more leads.”
they want more patients who stay show and stay,
the clinic profile
how we solve weight loss clinics’ biggest problems
start with holistic service
our services work best as a stack. although we do work as just advertisers or web designers, when we have full visibility into the entire marketing funnel from a-z, we can create a controlled patient journey that yields big time results.
ur friends do it all
• brand positioning
• website redesign
• conversion-focused landing pages
• local SEO
• paid patient acquisition
• offer creation
• email + SMS nurture
• booking and call workflows
• every door direct mail (EDDM)
• photo shoot and brand assets
we build the offer
we don’t run generic “lose weight now” ads.
we build structured offers.
examples:
• $49 medical consult
• body composition analysis + plan
• new patient injection starter bundle
• limited monthly enrollment spots
scarcity + clinical authority + clarity.
weight loss is emotional. our messaging acknowledges that without being cringe.
we build the offer
we don’t run generic “lose weight now” ads.
we build structured offers.
examples:
• $49 medical consult
• body composition analysis + plan
• new patient injection starter bundle
• limited monthly enrollment spots
scarcity + clinical authority + clarity.
weight loss is emotional. our messaging acknowledges that without being cringe.
Paid patient acquisition
*average CPL across clinics: $12 per lead
*45% “ass in chair” rate
*75% of new patients return
what we remember from math class
$12 cost per lead X 45% booked show rate = $27 ass in chair
300 leads generated → 135 patients show up → 101 sign up X $199 monthly plan
= $20,099 monthly recurring revenue
generated from just $3,600 ad spend
this is how we do
paid patient acquisition
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we built a predictable consult-generation engine across medical weight loss clinics using tightly controlled geographic targeting, structured offers, and clinical authority messaging. our campaigns consistently average a $12 cost per lead, driven by high-intent local traffic rather than broad “lose weight” interest audiences. creative is built around enrollment positioning, physician oversight, and real program structure — not gimmicky transformation hooks.
every campaign is engineered to attract patients actively considering medical weight loss, not casual browsers. the result is steady daily inquiry volume that the clinic can rely on, rather than sporadic spikes that disappear the following month.
Booking & Conversion
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we call this “asses in chairs”
lead generation is only half the equation. the real leverage happens in follow-up speed and booking structure. we implemented immediate lead routing, structured intake scripts, objection-handling frameworks, and integrated scheduling systems to ensure that inquiries convert into confirmed consults. across clinics, our booking teams produced a 45% “ass in chair” rate — meaning nearly half of all generated leads physically show up for their consultation.
at a $12 cpl, that brings the effective cost per acquired patient to $27. for medical weight loss, that acquisition cost leaves significant margin room for sustainable scaling. patients booked are not an admin function, we see it as a revenue function.
Retention & Recurring Revenue Structure
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acquiring a patient once doesn’t help ur growth strategy. medical weight loss becomes scalable when consults convert into recurring programs. we design tiered monthly plan structures, automated rebooking prompts, milestone-based messaging, and education-driven follow-up sequences to increase long-term enrollment. as a result, around 75% of new consult patients enroll into recurring monthly plans. with average programs around $199 per month and typical retention between four to six months, lifetime value ranges from $796 to $1,194 or more. when acquisition cost sits at $27 and retention produces four-figure ltv, the business model becomes stable, predictable, and margin-healthy.
Websites & Landing Pages
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most medical weight loss websites are visually polished but strategically unfocused. we rebuilt positioning around medical authority, program clarity, and consult conversion. the new site structure clearly explains the program model, outlines patient pathways, and eliminates ambiguity around enrollment. dedicated landing pages were built specifically for paid traffic, with conversion tracking integrated from first click to consult attendance and plan enrollment. instead of sending paid traffic to generic homepages, we built high-intent entry points designed to move patients directly toward booking. every step is measured, and every conversion stage is optimized.
bonus + add ons
Every Door Direct Mail (EDDM)
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Photo, video & Brand Direction
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email + sms nurturing
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we hit tight zip codes with enrollment offers in the mail.
trackable qr codes and direct consult funnel. local saturation tuns into incremental bookings. plus, we do it faster & cheaper than postcardmania 😂
welcome to award winning video & creative direction.
videos that look like they’ll show at cannes, photos of real skin that make u wonder why ur feeling hot.
when it comes to winning awards - they say u never forget ur 31st, but all we can think about is u being our 32nd.
own “medical weight loss near me” results on google
high-intent pages. optimized google presence. reviews that compound. organic consults rise. blended costs fall.
turn hesitation into regained revenue.
sms and email flows increase show rates and plan enrollment. more revenue from the same leads.
Local SEO Strategies
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CHOOSE YOUR FRIENDS
CHOOSE YOUR FRIENDS
tired of the marketing agency bs? choose a specialized medical advertising consultant that gives u a full-on marketing dream team without the full-time strings. we bring the expertise, hustle, and independence to take ur brand to the next level.
truth is our currency
no BS, just real talk. we keep it 100% honest. no dollar wasted, with unprecedented roi for our friends. ur success is our bottom line.
We’ve deployed over $34M in health & wellness ad spend.
raised in chatrooms hardened in boardrooms
born digital, driven by data. every move we make is backed by insights and analytics, making sure ur strategies always deliver.
marketing led revenue ops
think marketing is just a cost? think again. we turn marketing into ur biggest revenue driver. we build powerhouse strategies that don’t just boost ur brand — they bring in serious cash.
seriously scalable marketing
dreaming of killer in-house marketing but don’t know where to start? we break down the barriers. steep budgets, scarce talent, u name it. we come in and treat ur business like its our own.
