dental marketing case study
Dental Experts
of Florida.
we connected the brand, website, and advertising to help a local dental practice reach more families. the campaign reported 1,000+ attributed office visits and 107% geo-conversion lift.
case study / Dental Experts of Florida
a local practice.
a bigger presence.
the goal: reach more local families and bring more people into the practice. we connected the brand, website, and treatment-specific ads with paid search, social, and location-based campaigns.
the website + implant campaign
geo-conversion lift
campaign-reported results for Dental Experts of Florida. location-based attribution measures office visits, not verified new patients or treatment bookings.
reach local families.
addressable geofencing and contextual targeting brought the practice into the local consideration set.
get specific about treatment.
implant creative gave the service its own visual, message, and invitation to schedule.
connect the ad to the practice.
a clear website introduced the team, explained the care, and gave people a way to book.
one practice.
a connected campaign.
we gave the practice a consistent introduction across the website and paid creative. the website introduced the clinical team, explained the care, and gave prospective patients a way to request an appointment.
the implant creative put a specific treatment into focus. local targeting and contextual campaigns helped place that message in front of people in the practice’s market.
we use the same planning questions when we scope dental work: which treatment needs attention, who can the practice serve, what does someone need to understand, and what happens after the inquiry?
read the results
with their context.
the published results use campaign-reported location attribution. the office-visit figure records visits associated with the advertising. the 107% figure is the reported geo-conversion lift.
these metrics describe this campaign’s attribution model. to assess ur campaign, we agree on the measurement method, time period, and stages ur practice can report before launch.
see how we define acquisition metrics ↗before we talk
a few
answers.
what did u build for Dental Experts of Florida?
our work connected brand, website, and treatment-specific creative with paid search, social, and location-based campaigns. implant ads gave one treatment its own message, while the website introduced the practice and the next step.
what were the reported campaign results?
the campaign reported more than 1,000 attributed office visits and 107% geo-conversion lift. those figures use location-based attribution. they do not verify unique new patients, treatment bookings, or completed procedures.
can we use this approach for our dental practice?
we start with ur treatments, local market, website, and capacity. we review what the campaign needs, then scope the creative, channels, landing pages, and reporting around that objective.