from first click
to the next visit.

we start with a service and a practical objective. that might mean consultation requests for an ophthalmology service, membership inquiries for concierge medicine, or new-patient visits for a dental practice.

we review the market, service area, current acquisition, and capacity. a campaign for one physician’s schedule needs a different plan from a campaign supporting several locations. ur team confirms who the practice can serve and which appointment types have room to grow.

• the service or treatment u want to prioritize
• the locations and markets u can serve
• available appointments and an intake owner
• current advertising, website, and known inquiry quality
• approved clinical, insurance, and payment information

we use paid search to reach people looking for care and paid social to introduce a service through creative. the channel mix follows the market, offer, budget, and advertising eligibility.

doctor content introduces expertise. visual explainers make a procedure easier to follow. statics give one idea a strong visual. patient-story creative connects the care to the questions behind a decision. we choose and test the formats around the service.

the landing page continues the same message. it explains the care, introduces the practice, answers practical questions, and makes contact easy. ur clinical team reviews medical claims before launch.

we identify where inquiries arrive and who follows up. the intake process needs a clear owner, a way to record the outcome, and a feedback loop with the campaign team.

ur practice handles clinical eligibility and care. we connect the advertising to the agreed contact and scheduling process. when ur team needs extra capacity, optional virtual-assistant support can help with lead handling, follow-up, and scheduling in English and Spanish.

we review reasons inquiries progress or stop. a service-area mismatch, unavailable appointment, unanswered call, or common question can point to a specific change in targeting, information, or follow-up.

we put the fee, included work, and ad-spend allocation in writing. services, locations, competition, production needs, and website work affect the scope. we agree on the launch requirements and review points before work starts.

for media cost per booked consultation, divide campaign ad spend by the consultations attributed to that campaign in the agreed reporting period. for a fully loaded cost, include the management, production, and other acquisition costs included in the definition.

we assess the result alongside inquiry quality, attendance, and the value of the service. consistent definitions let u compare periods and make budget decisions with useful context.

we separate the stages from ad exposure to inquiry, qualification, booking, attendance, and treatment. each stage answers a different question about the campaign and the practice’s follow-up.

we agree on the attribution method, reporting period, and which outcomes ur systems can provide. keeping the same definitions helps the team understand changes in performance without confusing a contact action with a clinical outcome.

ad impressions

the number of times ads appeared. a person can see an ad more than once, so impressions do not count unique people.

qualified conversions

actions that meet the campaign’s qualification definition. our library reports 99,930 qualifying actions, shown as approximately 100k.

booked consultations

inquiries that progress to a scheduled consultation. an appointment booking and an attended visit represent separate stages.

attributed office visits

visits linked to the advertising through the campaign’s location-based attribution. this measurement does not verify a new patient or completed treatment.