good care.
gets found.
more of the patients u want to reach. we build the strategy, creative, paid campaigns, and landing pages around the care u want to grow.
expertise, with a human face.
ad spend managed
we’ve already found
winning ads.
that spend built a bank of creative backed by patient-response data. we adapt proven winners to ur practice, then test the message, format, and next step around the care u want to grow.
see the creative mixqualified conversions
ad impressions
library, impression, and conversion data from our IR campaigns. conversion figure rounded from 99,930 qualifying actions.
lower cost per
qualified conversion
we brought the cost per qualified conversion down from $11.76 to $3.93.
single practice · october 2025of leads booked
a consult
we helped a new location turn 26% of its leads into booked consults in its first month.
single location · august 2026individual practice results. qualified conversions and booked consults measure different stages of acquisition.
read the campaign resultsdifferent practices.
specific campaigns.
the service, the market, and the way patients choose u shape the campaign. find ur practice below.
more demand for the care u do best.
help people understand their options, choose a physician, and book a consultation for a specific service.
dermatology
medical dermatology, condition-specific care, and physician-led treatment.
vein + phlebology
vein symptoms, treatment options, and a clear path to an evaluation.
reproductive health
fertility, fibroid care, and the questions people ask before choosing a specialist.
ophthalmology
cataract consultations, refractive care, and the expertise behind the procedure.
become the practice people choose.
grow memberships, new-patient visits, and service lines around ur availability, local market, and care model.
concierge medicine
explain the membership, access, and relationship with the physician.
urgent care
local search, available services, opening hours, and an easy way to visit.
family medicine
new-patient acquisition, physician introductions, and practical visit information.
pain clinics
condition-specific campaigns that introduce the available care and consultation.
give people a reason to choose ur care.
connect the offer, medical team, patient education, and enrollment. we review the services, markets, and platform requirements before planning the campaign.
weight loss + GLP-1
introduce the care program, medical support, and eligibility process.
hormone care + TRT
explain physician oversight, evaluation, and how ongoing care works.
hair loss
help people understand the program and request a treatment evaluation.
sexual health + ED
clear, respectful messaging and a private next step.
peptide programs
start with a service and advertising-eligibility review to define the scope.
also growing an IR practice or an office-based lab? let’s talk procedures
the right format.
for the right moment.
a physician builds trust. an explainer makes the care clear. a strong static earns attention. we combine the formats, hooks, and patient questions into a campaign, then keep testing. explore selected stills below.
give ur expertise
a better introduction.
the ad starts the conversation. ur brand and website help people decide who they trust with their care.
- brand strategy + visual identity
- service pages + patient education
- campaign creative + paid media

the work
behind it.
we shape the scope around the services u want to grow. the channels and creative follow that decision.
the right patients
we start with ur services, service area, patient fit, and available capacity. the campaign follows the practice.
ads with a job to do
we write the message, build the creative, launch the campaigns, and keep testing what gets a response.
somewhere good to land
we build pages around a specific service and a clear next step. useful information, a reason to trust u, and an easy way to get in touch.
a clear view of performance
we connect campaign activity to inquiries and, where ur systems allow it, booked appointments. ur staff handles patient conversations and scheduling.
zaid dabus / founderi’m zaid.
let’s grow
ur practice.
i founded internet friends after years of building brands and running campaigns. i stay involved in the strategy, the creative, and the decisions behind ur growth.
get to know uswe own the campaign.
strategy, creative, paid media, landing pages, and reporting. u know who’s doing the work and what comes next.
ur team owns the care.
clinical eligibility, patient conversations, and treatment stay with ur practice. we agree on how inquiries reach the right person.
u see the decisions.
clear reporting, intake feedback, and a reason for the next test. we agree on the scope, budget, and account ownership before we start.
need help following up?
we can provide a technically trained virtual assistant to handle leads, follow up, and schedule patients. English and Spanish support available.
a clear start.
a shared plan.
u work directly with us on strategy, creative, and what the numbers mean for the practice.
build my growth planmap the opportunity.
we start with the services u want to grow, ur market, capacity, and current patient acquisition. the first call gives us a clear direction and an agreed next step.
agree on the work. then build.
u get the scope, fee, ad-spend allocation, and responsibilities in writing. we build the creative, campaigns, and pages, with ur practice reviewing the clinical claims before launch.
keep making it better.
we review the search terms, creative, inquiries, and feedback from ur staff. then we put the next round of tests to work.
ur accounts. ur data. a written scope. we agree on who owns each part of the work before we start.
a few
answers.
which medical practices do u work with?
we build around three groups: specialty practices such as dermatology, vein care, reproductive health, and ophthalmology; concierge, urgent care, family medicine, and pain clinics; and online or in-person treatment brands. the campaign starts with the services u offer and the patients u can serve.
what would u handle for us?
strategy, paid search and social, ad creative, landing pages, and campaign reporting. we agree on the channels, production, website work, and intake handoff in the scope before we start.
who follows up with the patients?
ur practice owns clinical eligibility and care. we connect inquiries to ur intake team and agree on follow-up responsibilities. if u need scheduling help, we offer a technically trained virtual assistant as an add-on, with English and Spanish support available.
can u work with online treatment brands?
yes. we start by reviewing the services, provider coverage, markets, and advertising requirements. that review shapes the channels, approved messaging, and destination before launch.
do we need a new website or a big shoot?
we review what u already have first. we can work with existing photography and footage, develop new creative, and build focused landing pages. u get a clear recommendation on what the campaign actually needs.
what happens on the first call?
we talk through the services u want to grow, ur market, capacity, current acquisition, and intake process. we use that conversation to agree on the opportunity, what we would take on, and the next step.
what does it cost?
scope depends on the services, locations, channels, and production involved. we put the fee, included work, and ad-spend allocation in writing before work starts.
how does ur medical ad library help our practice?
we use our AdOps Hub library to study patient-response data, select proven creative, and adapt the message to ur practice. the library includes 6,056 ads, 99,930 qualifying conversion actions, and 30M+ impressions from IR campaigns. we test each new campaign around its own service and market.
what does a qualified conversion measure?
it is an action that meets the campaign’s qualification definition. a booked consultation, attended appointment, and completed procedure are separate stages. we agree on the reporting definitions and connect later outcomes where ur intake systems allow it.
can we see actual medical advertising results?
yes. our published examples include a 67% reduction in cost per qualified conversion for one practice in October 2025 and a 26% lead-to-consultation booking rate for a new location in August 2026. the results page explains the scope of each figure.
let’s talk about ur next patients.
tell us the service u want to grow and the people u want to reach.
